The Balanced Scorecard And Strategy Map

The balanced scorecard helps communicate the strategy, including objectives, measures, and targets, to all organizational units and employees, thus serving also as a management system. That’s exactly what a strategy map does, by cascading strategic priorities using the four perspectives contained in the balanced scorecard. Furthermore, balanced scorecards can help align processes like budgeting, risk management, and analytics with strategic priorities.

Strategy maps are the cornerstones of the framework of the balanced scorecard project. This video provides an example of a balanced scorecard with strategy maps. Chapter 02 atkinson, kaplan, matsumura & young management accounting 6th ed powerpoint.

“the balanced scorecard retains traditional financial measures.

Imagine we’re working at diageo on a brand strategy for guinness. The strategy map illustrates the causal relationships among the strategic objectives across the four balanced scorecard perspectives. If you face uncertainty, these three will help you to make the best decisions. This indicates the hospital is.